Rice Protein Ultra Volumizing Shampoo & Conditioner

"How can you possibly create the hairstyle you want with fine, flat, limp, or lifeless-looking hair? Nature comes to the rescue—in a modest but mighty grain of rice. Rice Volumizing Shampoo with Rice Volumizing Conditioner join forces to build, strengthen, and expand each strand of hair, giving your tresses volume, bounce, body, fullness, and luster. Rice protein, starch, and amino acids transform fine, flat, limp, and lifeless-looking hair by expanding the diameter of each strand for volume, bounce, body, and fullness that lasts all day without collapsing. KEY BENEFITS: Volumizes, strengthens, and protects Creates bounce and body while smoothing frizz Hydrates, moisturizes, and adds luster Detangles, tames, and maintains body and hold KEY INGREDIENTS: Rice Amino Acids:Moisturize, help strengthen hair shaft, and combat damage from hair stressors such as chemical colorants and styling utensils Rice Proteins:Encourage the expansion of each hair shaft for more volumized, fuller-looking hair Rose Hips:Rich in omega fatty acids to nourish hair and protect against signs of environmental damage Vitamin B5:Helps retain moisture, adds sheen, smooths hair cuticles, protects chemically-treated hair, and prevents breakage from brushing, curling and straightening Jojoba Extract:Rich in vitamins, minerals, and omega fatty acids to strengthen hair and protect against dryness, breakage, and split ends What Can You Expect? Fine, flat, and limp hair is transformed. Each strand feels thicker, fuller, and bouncier. Hair bends, holds its body, and springs back, with volumized “staying power” that lasts all day without collapsing. No risk of sticky or gummy residue—hair is clean, full, bouncy, and begging to be touched. Volumizes, strengthens, and protects Creates bounce and body while smoothing frizz Hydrates, moisturizes, and adds luster Detangles, tames, and maintains body and hold 100% vegan, cruelty-free, paraben-free, sulfate-free Why Rice? Peter Lamas, founder and creator of Peter Lamas Beauty, discovered the secret behind Rice Volumizing Shampoo and Conditioner as he was cooking rice at home one night. Draining the rice, he reflected on how each fine, flat grain had become soft, plumped, and volumized. Would rice water do the same for hair? Yes! Rice starch is the inspiration behind Rice Volumizing Shampoo and Conditioner, nature’s solution to fine, flat, lifeless-looking hair for volume, bounce, body, and fullness that lasts all day. Recommended Usage: Apply Rice Volumizing Shampoo to wet hair and scalp. Work into a rich lather, then rinse thoroughly. Follow with Rice Volumizing Conditioner.