Meet the Designers

Katerina Virtuti is the designer of the fine jewellery brand “Virtuti”.
Prior to designing her own jewellery, Katerina spent ten years with some of the best International Jewellery Brands such as Van Cleef and Arpels and Bulgari. Having previously studied art history in St Petersburg and being inspired by the Hermitage Old Master portraits collections of noble ladies’ fine clothes and jewellery, they later became the inspiration for her creating her own pieces.
As an Art Historian, she was continually exploring the wonderful heritage and craftsmanship of some of the finest Jewellery the World has ever seen. Katerina had a burning ambition which was dormant inside her, and she finally found a channel for expressing her creativity. This happened almost overnight when she woke up one day and started creating. She is still getting most of her designs in her dreams. In preparation for developing her own collections, she studied in the London Gemmological Institute of America to become both a Designer and a Gemmologist.
She learned the art of jewellery making from the internationally recognised jeweller Manuel Carrera in Madrid.

Now, with the tools to match the passion, Katerina has been able to create
“Virtuti” (which means in Latin: the best qualities and virtue in one personality), specialising in Bespoke and High Jewellery. The main feature of Virtuti jewellery is its versatility: a pair of earrings can be turned into brooches, one ring can be turned into three etc.

In 2014 and 2015 Virtuti has become the official jewellery of International Moscow Film Festival.
Katerina Virtuti is the designer of the fine jewellery brand “Virtuti”.
Prior to designing her own jewellery, Katerina spent ten years with some of the best International Jewellery Brands such as Van Cleef and Arpels and Bulgari. Having previously studied art history in St Petersburg and being inspired by the Hermitage Old Master portraits collections of noble ladies’ fine clothes and jewellery, they later became the inspiration for her creating her own pieces.
As an Art Historian, she was continually exploring the wonderful heritage and craftsmanship of some of the finest Jewellery the World has ever seen. Katerina had a burning ambition which was dormant inside her, and she finally found a channel for expressing her creativity. This happened almost overnight when she woke up one day and started creating. She is still getting most of her designs in her dreams. In preparation for developing her own collections, she studied in the London Gemmological Institute of America to become both a Designer and a Gemmologist.
She learned the art of jewellery making from the internationally recognised jeweller Manuel Carrera in Madrid.

Now, with the tools to match the passion, Katerina has been able to create
“Virtuti” (which means in Latin: the best qualities and virtue in one personality), specialising in Bespoke and High Jewellery. The main feature of Virtuti jewellery is its versatility: a pair of earrings can be turned into brooches, one ring can be turned into three etc.

In 2014 and 2015 Virtuti has become the official jewellery of International Moscow Film Festival.
After training in Hatton Garden, Beazie moved to Bangkok in 2005. Having inhabited Bangkok's world of exclusive gem traders for 7 years, Beazie has unparalleled access to the finest selection of the world's precious stones. Her designs are as unique as the gems she uses and reflect her immediately recognisable style.
Alongside her fine jewellery, Beazie has a range of offbeat, wearable brass and silver pieces, plated in all manner of finishes from 14k gold to jet black, rainbow enamels and neons.
Rihanna, Sarah Jessica Parker, Emma Watson, Alexa Chung and Elle Macpherson have her designs and Beazie’s pieces have been featured in high profile media from The FT How to Spend It and The New Review to WWD, Harper’s Bazaar and instyle.
Beazie has had her primary workshop in London's Mayfair for 17 years and also works extensively with a Japanese goldsmith who has been sculpting precious metals for over 40 years in Bangkok.
After training in Hatton Garden, Beazie moved to Bangkok in 2005. Having inhabited Bangkok's world of exclusive gem traders for 7 years, Beazie has unparalleled access to the finest selection of the world's precious stones. Her designs are as unique as the gems she uses and reflect her immediately recognisable style.
Alongside her fine jewellery, Beazie has a range of offbeat, wearable brass and silver pieces, plated in all manner of finishes from 14k gold to jet black, rainbow enamels and neons.
Rihanna, Sarah Jessica Parker, Emma Watson, Alexa Chung and Elle Macpherson have her designs and Beazie’s pieces have been featured in high profile media from The FT How to Spend It and The New Review to WWD, Harper’s Bazaar and instyle.
Beazie has had her primary workshop in London's Mayfair for 17 years and also works extensively with a Japanese goldsmith who has been sculpting precious metals for over 40 years in Bangkok.
As a first generation jewellery designer and rare gem collector, Jochen Leën has forged a remarkably colourful and multi-faceted career revolving around exceptional stones.

Since 2008, Leën has been creating one of a kind high-end jewels under his namesake brand, working mainly with niche and rare gems.

The gems are excavated in self-contained mines and entrusted to expert gemstone cutters to ensure the highest quality. Leën then utilizes the stones for unique pieces of jewellery, encompassing the entire production process — from design to finish — in his Antwerp-based atelier.

The Jochen Leën brand has gained international acclaim and is now instantly associated with precious gems, jewellery and objets d'art, such as paintings and even dinosaurs. The Antwerp-based atelier also serves as a gallery for collectors, as well as a meeting point for creatives to collaborate on mutual projects.
As a first generation jewellery designer and rare gem collector, Jochen Leën has forged a remarkably colourful and multi-faceted career revolving around exceptional stones.

Since 2008, Leën has been creating one of a kind high-end jewels under his namesake brand, working mainly with niche and rare gems.

The gems are excavated in self-contained mines and entrusted to expert gemstone cutters to ensure the highest quality. Leën then utilizes the stones for unique pieces of jewellery, encompassing the entire production process — from design to finish — in his Antwerp-based atelier.

The Jochen Leën brand has gained international acclaim and is now instantly associated with precious gems, jewellery and objets d'art, such as paintings and even dinosaurs. The Antwerp-based atelier also serves as a gallery for collectors, as well as a meeting point for creatives to collaborate on mutual projects.

Maria Kovadi is is a creative jewellery designer whose passion is to create unique jewellery pieces with the aim of provoking a thoughtful response in the soul of the wearer and delighting the eye with its aesthetics. A Central Saint Martins and GIA graduate, winner of the Lonmin Design Innovation award in platinum jewellery and Cool Diamonds runner-up, Maria fell in love with the world of jewellery design in Italy, where currently all Maria Kovadi Fine Jewellery designs are made by the most outstanding craftsmen.
Italian aesthetics are blended with cutting edge design and her Russian soul, open to embracing everything new.

Born in Moscow, Maria spent her childhood there, growing up in a family which enjoyed travelling and exploring new places. This instilled curiosity and passion, which Maria begun to express through art and later, jewellery. Her design signature is evident in timeless and sustainable creations, which reflect strong multicultural influences gained during travels and living in different countries.

Maria loves to work with clients wishing to create something special or to create pieces tailored to a certain occasion, theme or to produce designs with particular stones. She is open to clients’ feedback, as it generates a two-way communication resulting in couture-like pieces that hold a special place in the heart of the client..

Maria Kovadi is is a creative jewellery designer whose passion is to create unique jewellery pieces with the aim of provoking a thoughtful response in the soul of the wearer and delighting the eye with its aesthetics. A Central Saint Martins and GIA graduate, winner of the Lonmin Design Innovation award in platinum jewellery and Cool Diamonds runner-up, Maria fell in love with the world of jewellery design in Italy, where currently all Maria Kovadi Fine Jewellery designs are made by the most outstanding craftsmen.
Italian aesthetics are blended with cutting edge design and her Russian soul, open to embracing everything new.

Born in Moscow, Maria spent her childhood there, growing up in a family which enjoyed travelling and exploring new places. This instilled curiosity and passion, which Maria begun to express through art and later, jewellery. Her design signature is evident in timeless and sustainable creations, which reflect strong multicultural influences gained during travels and living in different countries.

Maria loves to work with clients wishing to create something special or to create pieces tailored to a certain occasion, theme or to produce designs with particular stones. She is open to clients’ feedback, as it generates a two-way communication resulting in couture-like pieces that hold a special place in the heart of the client..

Named after its founders - the Tivon family - the company is now 2nd generation family-owned & run with over 55 years of experience & excellence. The name is derived from the Hebrew word 'TEVAH' meaning NATURE - quite apt as we fuse our passion for the elements with the essence of our name. ESTABLISHED in 1963 by Israel Tivon who worked as a cutter of fine diamonds.

In his travels, Israel fell in love with South Africa & in 1976 he took the decision to permanently relocate the business, along with the family to their new home and base. Evolving into a wholesale AND manufacturing business, the business thrived.

2003 saw an expansion to the UK in order to focus on creating fine design & a more international audience. Ariel Tivon – the company’s sales and creative director – now steers the business and oversees all aspects of design, stone selection and creative direction.

A legacy of over 55 years is a great responsibility. High standards set by two generations is something which should never falter. As we set out building the legacy for generations to come, we commit to never waiver from our passion for gemstones, our dedication to high standards, our search for the superlatively rare & our obsession for creating the spectacular.
Named after its founders - the Tivon family - the company is now 2nd generation family-owned & run with over 55 years of experience & excellence. The name is derived from the Hebrew word 'TEVAH' meaning NATURE - quite apt as we fuse our passion for the elements with the essence of our name. ESTABLISHED in 1963 by Israel Tivon who worked as a cutter of fine diamonds.

In his travels, Israel fell in love with South Africa & in 1976 he took the decision to permanently relocate the business, along with the family to their new home and base. Evolving into a wholesale AND manufacturing business, the business thrived.

2003 saw an expansion to the UK in order to focus on creating fine design & a more international audience. Ariel Tivon – the company’s sales and creative director – now steers the business and oversees all aspects of design, stone selection and creative direction.

A legacy of over 55 years is a great responsibility. High standards set by two generations is something which should never falter. As we set out building the legacy for generations to come, we commit to never waiver from our passion for gemstones, our dedication to high standards, our search for the superlatively rare & our obsession for creating the spectacular.
Backes & Strauss is the oldest diamond company in the world, founded in 1789. The company has built its reputation among the most prestigious clients worldwide as the experts in polishing and cutting of high-quality diamonds. Over the past 230 years, its clients have ranged from Cartier and Mikimoto to Boodles and Franck Muller.

Chief Executive Vartkess Knadjian joined Backes & Strauss in 1976 as a trainee diamantaire. Having worked his way up over the years, he organised a management buy-out in 2003 and 3 years later entered the luxury diamond watches market in partnership with the Franck Muller Group, combining mastery in diamond cutting with mastery in watch-making; two crafts requiring a high amount of skill, precision and attention to detail.

Today, under the direction of Mr. Knadjian, Backes & Strauss is renowned for its diamond-set timepieces handcrafted in Switzerland and inspired by London. Its proficiency lies predominantly in the Ideal Cut diamond, designed to emanate optimum fire and brilliance, creating a mesmerising sparkle. Each classic Backes & Strauss timepiece is set with at least 1 Ideal Cut diamond in the crown also known as the signature Jewel in the Crown.

Looking ahead, together with his son Levon and daughter Taline, Mr. Knadjian is preparing to reach new heights with Backes & Strauss all the while staying true to the company's mission to combine tradition with modernity.
Backes & Strauss is the oldest diamond company in the world, founded in 1789. The company has built its reputation among the most prestigious clients worldwide as the experts in polishing and cutting of high-quality diamonds. Over the past 230 years, its clients have ranged from Cartier and Mikimoto to Boodles and Franck Muller.

Chief Executive Vartkess Knadjian joined Backes & Strauss in 1976 as a trainee diamantaire. Having worked his way up over the years, he organised a management buy-out in 2003 and 3 years later entered the luxury diamond watches market in partnership with the Franck Muller Group, combining mastery in diamond cutting with mastery in watch-making; two crafts requiring a high amount of skill, precision and attention to detail.

Today, under the direction of Mr. Knadjian, Backes & Strauss is renowned for its diamond-set timepieces handcrafted in Switzerland and inspired by London. Its proficiency lies predominantly in the Ideal Cut diamond, designed to emanate optimum fire and brilliance, creating a mesmerising sparkle. Each classic Backes & Strauss timepiece is set with at least 1 Ideal Cut diamond in the crown also known as the signature Jewel in the Crown.

Looking ahead, together with his son Levon and daughter Taline, Mr. Knadjian is preparing to reach new heights with Backes & Strauss all the while staying true to the company's mission to combine tradition with modernity.
Karla Mertens studied for goldsmith and jewel design. For eight years she worked in the jewel shop of her parents, where she began to experiment with her first collection. In 1996 she started her own shop and studio in the centre of Leuven (Belgium), and since then has continued to grow as a jeweller and artist, and as a businesswoman with an exceptional warm-hearted and deep personal approach.

She never stopped evolving and finally grew into a designer with a mission, namely to create powerful healing, balancing and supporting life jewels that raise the awareness of the ones that are wearing them. Through ritual, she connects the jewels with his owner. Her inspiration she finds in ancient cultures, alternative healing, in life and death, grace and transformation. She emphasises harmony between geometry, handicraft and forging, and gives great attention to the purity of the metals and stones of which the jewels are made. Karla Mertens travels, sketches, dreams, feels, researches, develops and bravely deepens her passion for crystals, sacred geometry and alchemy. Her philosophy smoothly combines the scientific, artistic and energetic worlds. Her jewels are not just jewels but powerful objects that strengthen your path through life!
Karla Mertens studied for goldsmith and jewel design. For eight years she worked in the jewel shop of her parents, where she began to experiment with her first collection. In 1996 she started her own shop and studio in the centre of Leuven (Belgium), and since then has continued to grow as a jeweller and artist, and as a businesswoman with an exceptional warm-hearted and deep personal approach.

She never stopped evolving and finally grew into a designer with a mission, namely to create powerful healing, balancing and supporting life jewels that raise the awareness of the ones that are wearing them. Through ritual, she connects the jewels with his owner. Her inspiration she finds in ancient cultures, alternative healing, in life and death, grace and transformation. She emphasises harmony between geometry, handicraft and forging, and gives great attention to the purity of the metals and stones of which the jewels are made. Karla Mertens travels, sketches, dreams, feels, researches, develops and bravely deepens her passion for crystals, sacred geometry and alchemy. Her philosophy smoothly combines the scientific, artistic and energetic worlds. Her jewels are not just jewels but powerful objects that strengthen your path through life!
Francis de Lara is the world’s first fine jewellery-eyewear house, which now continues its evolution with traditional jewellery forms (earrings, rings, necklaces…) to complete the suite.

The eyewear pieces are patiently handmade and unique, from precious metals and gems, and take up to 750 hours to make, individually. Exacting attention to detail and quality is made. This handmade philosophy is also present in the non-eyewear pieces.

“Whilst living in Florence to study jewellery design at the Metallo Nobile, I sauntered over to the Palazzo Pitti or the Uffizi many a day. As I was looking at all of the beautiful Renaissance paintings: royalty and clergy adorned in incredible jewellery and clothing, I thought to myself “what kind of sunglasses would they have worn if they had had them?”

That idea developed into the idea of these jewellery-glasses: some for sun, and some for evening with clear to lightly tinted lenses that a woman can don with a simple black ‘Le Smoking’ tuxedo or a stunning red-carpet gown, to make a bold and beautiful statement, as an option to the more traditional necklace or brooch.
Francis de Lara is the world’s first fine jewellery-eyewear house, which now continues its evolution with traditional jewellery forms (earrings, rings, necklaces…) to complete the suite.

The eyewear pieces are patiently handmade and unique, from precious metals and gems, and take up to 750 hours to make, individually. Exacting attention to detail and quality is made. This handmade philosophy is also present in the non-eyewear pieces.

“Whilst living in Florence to study jewellery design at the Metallo Nobile, I sauntered over to the Palazzo Pitti or the Uffizi many a day. As I was looking at all of the beautiful Renaissance paintings: royalty and clergy adorned in incredible jewellery and clothing, I thought to myself “what kind of sunglasses would they have worn if they had had them?”

That idea developed into the idea of these jewellery-glasses: some for sun, and some for evening with clear to lightly tinted lenses that a woman can don with a simple black ‘Le Smoking’ tuxedo or a stunning red-carpet gown, to make a bold and beautiful statement, as an option to the more traditional necklace or brooch.
Fascinated by precious stones and jewels since forever, it is a trip to Sri Lanka that moves her and inspires her to launch and create her brand. During this journey, Nina is captivated by the wild and tropical nature, by the contact with the animals, particularly with the elephants. "This sacred animal is a symbol of protection and luck in the Indian culture," she explains.

She will make it the emblem of her first collection. Upon her return, Nina wants to share her wonderful epic through her own jewellery. So she draws a collection merging her two passions, the world of high jewelery and that of wildlife.

Beyond the beauty of her pieces, the designer wants to convey a real message and defend a cause that is dear to her. Having fallen in love with the elephants, she decides to protect them and support the protection of animals and the preservation of nature by developing a partnership between associations and Nina & Ko.
Fascinated by precious stones and jewels since forever, it is a trip to Sri Lanka that moves her and inspires her to launch and create her brand. During this journey, Nina is captivated by the wild and tropical nature, by the contact with the animals, particularly with the elephants. "This sacred animal is a symbol of protection and luck in the Indian culture," she explains.

She will make it the emblem of her first collection. Upon her return, Nina wants to share her wonderful epic through her own jewellery. So she draws a collection merging her two passions, the world of high jewelery and that of wildlife.

Beyond the beauty of her pieces, the designer wants to convey a real message and defend a cause that is dear to her. Having fallen in love with the elephants, she decides to protect them and support the protection of animals and the preservation of nature by developing a partnership between associations and Nina & Ko.
Anna Cortina is a creative factory that mixes artists, fashion and craftsmanship. A magnetic brand for the lovers of exclusivity, good taste and savoir-faire, who want to wear art as an accessory. A brand that brings art and fashion closer together.

Real leather bags, numbered, of limited editions and made by hand with materials of the highest quality, very demanding with its finishes and hand painted one by one.

We break with the iconic image of some of the most emblematic handbags of the last decades and bags of our own design to give them an artistic, unique and luxurious touch thanks to our collaborating with different artists
Anna Cortina is a creative factory that mixes artists, fashion and craftsmanship. A magnetic brand for the lovers of exclusivity, good taste and savoir-faire, who want to wear art as an accessory. A brand that brings art and fashion closer together.

Real leather bags, numbered, of limited editions and made by hand with materials of the highest quality, very demanding with its finishes and hand painted one by one.

We break with the iconic image of some of the most emblematic handbags of the last decades and bags of our own design to give them an artistic, unique and luxurious touch thanks to our collaborating with different artists
Visual Couture is an art and design concept service, collaborating with various companies and brands on different projects ranging from jewellery to art. We affiliate with world-renowned photographers, high-conceptual designers, jewellery makers and supported by well known luxury brands.

Our aim is to combine ideas with reality and imagination with purpose. Through building our own dreams and making art, we are also eager to share our experience, expertise and established pool of like minded individuals in arts, culture and beyond to give wings to your ideas.

“Equus” fine jewellery collection by Visual Couture is created for a free spirited individual who doesn’t stop or fear. For he who has obtained the art of keeping time, has broadened character and has nothing to prove.

Every item is not only a hand crafted precious piece of jewellery made of 18k gold and fine quality diamonds, sapphires, emeralds and rubies but also a narrator of a passionate story.

Each piece is unique and cannot be replicated, just like time and speed cannot be constrained.
Visual Couture is an art and design concept service, collaborating with various companies and brands on different projects ranging from jewellery to art. We affiliate with world-renowned photographers, high-conceptual designers, jewellery makers and supported by well known luxury brands.

Our aim is to combine ideas with reality and imagination with purpose. Through building our own dreams and making art, we are also eager to share our experience, expertise and established pool of like minded individuals in arts, culture and beyond to give wings to your ideas.

“Equus” fine jewellery collection by Visual Couture is created for a free spirited individual who doesn’t stop or fear. For he who has obtained the art of keeping time, has broadened character and has nothing to prove.

Every item is not only a hand crafted precious piece of jewellery made of 18k gold and fine quality diamonds, sapphires, emeralds and rubies but also a narrator of a passionate story.

Each piece is unique and cannot be replicated, just like time and speed cannot be constrained.
A piece of Scavia jewellery is, first and foremost, an idea, followed by the technical perfection required to make it and, lastly, the extraordinary materials used to bring it to life.

Each jewel is conceived and designed by Fulvio Maria Scavia.

Therefore no piece can ever be like any other. Shape, material and colour combine in a new way each time to tell a story that is always absolutely unique.

Fulvio Maria Scavia learnt the jewellery-making art in his grandfather’s workshop and inherited his passion for jewellery from his mother, Sara. He started designing at a very early age and when he was only 17 he won, all at the same time, the 1st, 2nd and 3rd prizes in De Beers’ “Diamonds Today” competition.

Over the years of his career he has won fourteen more Diamonds International Awards and a GIE – Tahitian Pearl Trophy.
A piece of Scavia jewellery is, first and foremost, an idea, followed by the technical perfection required to make it and, lastly, the extraordinary materials used to bring it to life.

Each jewel is conceived and designed by Fulvio Maria Scavia.

Therefore no piece can ever be like any other. Shape, material and colour combine in a new way each time to tell a story that is always absolutely unique.

Fulvio Maria Scavia learnt the jewellery-making art in his grandfather’s workshop and inherited his passion for jewellery from his mother, Sara. He started designing at a very early age and when he was only 17 he won, all at the same time, the 1st, 2nd and 3rd prizes in De Beers’ “Diamonds Today” competition.

Over the years of his career he has won fourteen more Diamonds International Awards and a GIE – Tahitian Pearl Trophy.
Every gem used in our high jewellery line is carefully selected and meticulously cut and polished to reflect light with perfect intensity and vivacity, the gems are a reflection of eternity. As much as we embrace the rough and natural imperfections of gems, we accept nothing but perfection in the quality of our craftsmanship.

Inspired by the vibrant cultures of Africa, this Rosenkrantz collection is influenced by the simplicity of Scandinavian design.

Join the Rosenkrantz adventures of exquisite gems and pieces of jewellery art inspired by the raw and natural beauty of the African continent.
Every gem used in our high jewellery line is carefully selected and meticulously cut and polished to reflect light with perfect intensity and vivacity, the gems are a reflection of eternity. As much as we embrace the rough and natural imperfections of gems, we accept nothing but perfection in the quality of our craftsmanship.

Inspired by the vibrant cultures of Africa, this Rosenkrantz collection is influenced by the simplicity of Scandinavian design.

Join the Rosenkrantz adventures of exquisite gems and pieces of jewellery art inspired by the raw and natural beauty of the African continent.
Lucy’s collections have focused on sleek and wearable classics with a twist. Her diverse collections come in an array of colour combinations and toe shapes, with mid and high heels, boots, wedges, sandals and flats for all occasions, from red carpet glamour to the beach in St Tropez. Finishes include luxurious leathers, soft suede, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers and contacts in Asia, Spain and Italy

Comfort
Comfort is paramount and, as standard, all Lucy Choi London shoes have extra cushioning on the inner sole to provide a luxurious fit for all day and night.

Craftsmanship
Customers can relax knowing that production methods are specialised across the five factories, each one creating specific styles for the brand according to their expertise in order to ensure the finest workmanship.

Character
The shoes are characterised by expert craftsmanship, elegant silhouettes, and luxurious fabrics. Materials are selected specifically to go with individual styles from snake prints and croc prints, soft suedes, satins, sumptuous leathers, hand- dyed silks, embellishments and vintage lace.
Lucy’s collections have focused on sleek and wearable classics with a twist. Her diverse collections come in an array of colour combinations and toe shapes, with mid and high heels, boots, wedges, sandals and flats for all occasions, from red carpet glamour to the beach in St Tropez. Finishes include luxurious leathers, soft suede, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers and contacts in Asia, Spain and Italy

Comfort
Comfort is paramount and, as standard, all Lucy Choi London shoes have extra cushioning on the inner sole to provide a luxurious fit for all day and night.

Craftsmanship
Customers can relax knowing that production methods are specialised across the five factories, each one creating specific styles for the brand according to their expertise in order to ensure the finest workmanship.

Character
The shoes are characterised by expert craftsmanship, elegant silhouettes, and luxurious fabrics. Materials are selected specifically to go with individual styles from snake prints and croc prints, soft suedes, satins, sumptuous leathers, hand- dyed silks, embellishments and vintage lace.
Cuban-born Peter Lamas immigrated to New York City at a young age. Shortly after earning his cosmetology license, his skill earned him a coveted position to train with Paul Mitchell at the Vidal Sassoon Salon.

Vidal Sassoon was known for its intensive, hands-on training and helped Peter perfect his craft. After working at Vidal Sassoon for 3 years, the legendary Kenneth Batelle made him an offer to work in the ultra-chic Kenneth Townhouse Salon in mid-Manhattan.

The Kenneth Salon Townhouse was a fashion Mecca for Hollywood celebrities, political leaders, members of high-society and music artists. During his years at the Kenneth Townhouse Salon, Peter's clients included Grace Kelly, Elizabeth Taylor, Audrey Hepburn, Diana Ross, Jacqueline Kennedy Onassis, Gloria Vanderbilt and Faye Dunaway to name just a few.
Cuban-born Peter Lamas immigrated to New York City at a young age. Shortly after earning his cosmetology license, his skill earned him a coveted position to train with Paul Mitchell at the Vidal Sassoon Salon.

Vidal Sassoon was known for its intensive, hands-on training and helped Peter perfect his craft. After working at Vidal Sassoon for 3 years, the legendary Kenneth Batelle made him an offer to work in the ultra-chic Kenneth Townhouse Salon in mid-Manhattan.

The Kenneth Salon Townhouse was a fashion Mecca for Hollywood celebrities, political leaders, members of high-society and music artists. During his years at the Kenneth Townhouse Salon, Peter's clients included Grace Kelly, Elizabeth Taylor, Audrey Hepburn, Diana Ross, Jacqueline Kennedy Onassis, Gloria Vanderbilt and Faye Dunaway to name just a few.